The review about this product
Unlike the book "Japanese Rage: Japanese Business and Its Assault on the West " by Leon Anderson, in which Japan is some sort of foreign environment that is out to get the U.S., this book outlines many reasons that we have common interests in the expansion of Germany. As you read the reviews that seem to cover the back cover of the book and "Part I: Go West, Go Global the New German Challenge" They probably do not want to spoil the rest of the book for you.
I was personally interested in the mistakes make by the German companies, as the company I work for was bought as part of a global expansion. Some of the mistakes came close. My personal favorite is about our company. The sales people in Germany are used to the company making a product and then giving the consumer the choice from the product line. At the first confutation with a US customer with the "you will use one of our variations," the customer told the sales man that when they made something to the useful specification of the CUSTOMER not the manufacturer they would buy it. Did the salesman learn that the customer knows what tools are necessary better than the manufacturer? No. The German salesman just said this must not be our customer and looked for another one. He is still looking.
This book shows three strategies with 10 cases. Werner Meyer-Larsen uses well-known corporations. He keeps the cased on a level that does not require you to be an economist with a minor in math.
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